About Us

About DĀRA Jewellery

At DĀRA Jewellery, we believe in creating timeless pieces for the everyday — jewellery that feels personal, elevated, and made to last.

Crafted from precious metals — whether solid 14k and 18k gold or 925 sterling silver — our designs feature a blend of semi-precious stones and cubic zirconia. Each piece balances refined craftsmanship with considered, wearable style. A quiet kind of luxury that reflects our commitment to quality and trust.

We come from a long line of jewellers, generations deep. From diamond dealers and goldsmiths to silver wholesalers and 24ct gold specialists, jewellery isn’t just our passion — it’s our heritage. This legacy has shaped our values: integrity, craftsmanship, and a deep understanding of what truly lasts.

The name DĀRA comes from Persian origins, meaning “wealth,” “wisdom,” and “protector.” It's a name that honours both where we come from and what we stand for — enduring quality, thoughtful design, and jewellery with intention.

Founded by a family of jewellers and led by two generations of women continuing the craft, DĀRA is rooted in tradition but designed for now. A modern jewellery brand built on knowledge, care, and purpose.

We’re based in London, but our inspiration is global. Whether you're layering daily favourites or gifting something meaningful, our pieces are designed to feel like you — just with a little more shine.

Welcome to DĀRA — a new era of jewellery.