About Us

About DĀRA Jewellery

At DĀRA, we create timeless pieces for the everyday — jewellery that feels personal, elevated, and made to last.

Our story begins at a jeweller’s workbench. We come from a long line of jewellers, generations deep — from diamond dealers and goldsmiths to silver merchants and 24ct specialists. Jewellery isn’t just our passion; it’s our heritage. It’s the foundation of how we design, create, and understand what truly lasts.

Today, that tradition lives on in a modern way.
Designed in London and crafted in small artisan workshops, each piece is made from precious metals — from 925 sterling silver with long-lasting anti-tarnish protection, to solid 14k and 18k gold. We pair these materials with semi-precious stones and high-quality cubic zirconia to achieve a balance of craftsmanship, durability, and refined everyday style.

Every piece is carefully finished and quality-checked by hand here in the UK — ensuring the level of care that has defined our family for decades. Because for us, luxury isn’t about where something is made, but how it’s made, and the intention behind every detail.

The name DĀRA comes from Persian origins, meaning wealth, wisdom and protector — a reflection of our values: integrity, craftsmanship, and jewellery with purpose. Founded by a family of jewellers and led by two generations of women, DĀRA is rooted in tradition but designed for now. A quiet kind of luxury, created with honesty and made to last.

Whether you’re layering daily favourites or gifting something meaningful, our pieces are designed to feel like you — just with a little more shine.

Welcome to DĀRA — a new era of modern, meaningful jewellery.